SPOT
Spotify Technology S.A.
Spotify Technology S.A.
Spotify is an audio streaming service offering music, podcasts, and other audio content. It operates a freemium model, with a free ad-supported tier and a premium subscription tier. Spotify pays royalties to rights holders based on streaming activity.
Notes
Large global user base with growing share of podcasts and new formats
Margins constrained by music licensing costs
Focus on personalization, discovery, and engagement to reduce churn